Froogle Goes Local

Google is further going local using map and phone.

Froogle just launched (or expanded) from online shopping into 'local shopping' using feeds collected from selective Google Base sources (e.g. ShopLocal.com & StepUp.com). To experience this local shopping product search, simple go to Froogle and do a search on 'ipod', click on the 'local shopping' link appears on the top after your search, then type in your zip code. You'll see local selections with pricing information. A local map will appear on the right, with legends pointing to where you can find the item being searched upon at the local stores. The integration of Google Map with local listings paves the foundation to challenge old-school yellowpages and other online classified.

What about telephone, a big part of traditional yellowpages where you advertise your business phone and address to connect with buyers? Google is testing a new way of connecting merchants with online visitors via phone by Google Click-to-Call. All it takes to ask for a merchant to get in touch with you is by you typing in your phone number online, then the merchant will be called upon when your phone also rings. Google will foot the phone bill for the most part (unless you're using cellphone). You, as consumer, pay virtually nothing.